Digital Marketing: CRTV Personnel Upgrade Skills

Some personnel of the Departement of New Media of the Cameroon Radio Television (CRTV) are sharpening their skills in Digital Marketing.

This is at a two-day seminar organised by the African Institute of Computer Sciences, IAI.

During the two-day encounter, topics like understanding the notion of digitalisation will be examined.

Why engage in digital marketing and tools involved in digital marketing amongst others will also be discussed.

Trainers at the seminar include Patrice Donald Fotie, Joseph Mouafo, Manuela Noah and Rigobert Kenmogne.

The session is divided into modules, interspersed with practical sessions.

At the end of the two days, participants are supposed to be able to use all digital technologies available.

This will serve in ammeliorating the performance of their institution.

Opening the session, the IAI Resident Coordinator, Armand Claude Abanda exhorted participants to actively take part in the training so as to better market products of the CRTV.

Armand Claude Abanda also hailed the work of CRTV in embracing and managing the digital age.

It is worth mentioning that this seminar is fruit of a partnership agreement signed between CRTV and IAI.

Eleanor Ayuketah Ngochi

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