The first one-stop shop for “Made in Cameroon” products in Yaounde has gone operational. MADIKA, was inaugurated by the Minister of Trade, Luc Magloire Mbarga Atangana on February 23, 2021 at the Tsinga neighborhood in Yaounde.
All products sold in the shop are made in Cameroon, with at least 70% of raw material from Cameroon.
Patronizing Made in Cameroon Products
Elissar MBANG EKOUTOU, President of the enterprise says they want to make Cameroonian products more “accessible, available and attractive” in the international market.
Cameroon is still importing a good quantity of basic commodities that can be produced at home. Whereas, one of the goals of the National Development Goals (SDG30) is to have Cameroonians consume more home based products .
To reverse the trend, the Trade Minister asked MADIKA entrepreneurs to increase the number of products made in Cameroon to 1000.
The Minister also says his Ministry is working on a unique label for all “Made in Cameroon” products.
The MADIKA Dream
Apart from inspiring more people to consume “Made in Cameroon” Products, MADIKA aims at achieving these goals;
– to establish a network of stores that market local products
– build quality labels that strengthen the competitiveness of agricultural sectors
– to promote the creation of enterprises that value local raw materials
– contribute to changing eating habits
The entrepreneurs are of the opinion that real value cannot be given to agricultural products if commercialization has not been mastered.
MADIKA, an acronym for “Made in Cameroon”, first saw the light of day in Douala on February 1, 2021.
Another shop will open its doors in the Odja neighborhood in Yaounde, by the end of March 2021. In 15 days, Kouserri will also have a new MADIKA shop. More shops will be subsequently set up in Ebolowa, Sangmelima, and Ambam in the centre region. The construction of a supermarket named BIGMADIKA in the Mfou neighborhood in Yaounde, is underway.
Although MADIKA is making great efforts to promote “Made in Cameroon” products, some setbacks are standing in the way of the enterprise’s dream including;
-Absence of a training center for food processing to strengthen the capacities of members of MADIKA
– Difficulty to access good packaging
– Absence of a regulatory framework for promoters of Made in Cameroon
– Absence of support fund to business persons in the sector affected by the COVID-19 pandemic
Kathy Neba Sina