The Influence of “Views” on Social Media

“Views” on a person’s video or picture on social media sites especially YouTube, Facebook and Tiktok are important as they have become a means to generate income.

“Views” are a section of many social media sites that makes use of one’s database to measure the influence or reach of one’s page.

Depending on the latter, advertisers could contact a social media user to advertise on his or her page. This is because advertisers target more engaging blogs and social media users by measuring their views and followers.

How Payment is Done

YouTube is one of the most commercialised online video sharing and social media platforms.

To get paid by YouTube, one needs to firstly, have 20,000 views so as to receive about 3,216 CFAF per 1,000 views.

To make this happen, YouTube created the YouTube Partner Program, which allows one to get paid through advertisements on one’s page.

Every time someone sees an advert on your video, it counts towards your account.

At 10,000 views, the potential to get paid begins.

Your page must have reached one of these milestones in the past 60 days: 15,000 engagements; 180,000 minutes viewed across all of your videos; or 30,000 1-minute views on 3-minute+ videos. In addition to these, you must be at least 18 years old.

TikTok is equally a trending video-sharing app that allows users to create and share short videos.

Payments begins from 100,000 video views and 1500 followers. So as your subscribers increase, so does your potential to be paid. It is estimated that TikTok pays around 64,337 CFAF for every 10,000 followers for live shows.

TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views.

Facebook’s advert campaigns generate an average of 5,629 CFAF per 1,000 views, according to the Social Media Examiner.

Your page must have reached one of these milestones in the past 60 days: 15,000 engagements; 180,000 minutes viewed across all of your videos; or 30,000 1-minute views on 3-minute+ videos. In addition, you must be at least 18 years old.

Cameroonians with many Views Online

Daphne, Cameroon’s urban musician had over 5.7 million views in her song, “Calée”.

Indira, a young Gospel musician also hit above one million views with her latest song, “Il est La” having over 2.4 million in two weeks.

Stanley Enow, Cameroonian rapper hit 7.3 million views on YouTube with his song, “My Way”.

Bancho Pamen (Intern)